Welcome to the NECA 2008 Chicago Exhibitor ALERT!
 |
| NECA Show floor |
read more...
Trade Show Tips: The Importance of Body Language
The annual NECA convention and trade show features the largest gathering of the most influencial decision-makers in the electrical contracting market. In fact, NECA Contractors comprise 60% of the buying power in a $130 billion industry, and 30-40% are at the annual NECA trade show. They are the target audience of the most value to your business, and we want to make certain your meeting with them is a mutually beneficial experience.
To achieve this goal, we are introducing Trade Show Tips, a special section you will find in every issue of the NECA Exhibitor ALERT. This section will feature suggestions and tips to help bring more traffic to your booth, and gain more from your interactions with show attendees.
Trade Show Tip # 1: The Importance of Body Language--Are You Sending Your Customers the Right Message?
Working in a trade show booth can, indeed, be a tough and tiring job, but you don't want to make this obvious to your trade show guests and valued customers. According to Mickey Cuzzucoli, NECA's Exposition Sales Manager, potential customers walking the trade show floor, will read a lot from your body language. According to Mickey, "Standing up straight, with a smile, and facing the crowd is important--you want to convey energy and enthusiasm. If you are positive, energetic, and excited about your product or service, they will be too. Sitting slouched in a chair will make both you and your potential customers tired and disinterested." Mickey also stresses the importance of maintaining a stance that tells trade show guests you are "approachable." She explains, "Don't stand with your arms crossed, or with your hands in your pockets. You want to send your potential customers the message that you are willing and ready to have a conversation with them. If you show them you are excited to talk to them, they will be excited to talk to you." Mickey also notes the importance of showing potential customers that you are an active listener. "Make eye contact, and show interest in what they are telling you. One of the most common reasons show attendees give for not buying from an exhibitor is that they felt that the booth worker didn't understand their needs, because he or she wasn't listening actively. read more...
Invite Your Valued Customers to the Show!
We want NECA 2008 Chicago to be profitable for your business--and it is fast approaching, so the time to act is now. What better way is there to make sure your most valued customers will be looking for you on the show floor, than to personally invite them to attend at a discount?
We have designed an attractive, self-mailing NECA 2008 Chicago show guest pass, and we encourage you to use it in your pre-show marketing efforts. To download an electronic copy, click here now. For hard copy direct mailer pieces, contact Katie Nolan at (301) 215-4506, or by e-mail at katie@necanet.org
Impress your clients and make them feel like honored guests. After all, their attendance is important to your business!
read more...Get Noticed at NECA 2008 Chicago--Be a Sponsor!
Sponsorships offer your company the opportunity to stand out from the competition, and get noticed by your most valued customers. They provide proactive marketing solutions that bring valuable focus and positive exposure to your company brand and image.
We offer you a variety of sponsorship opportunities, all of which can be found--along with an application form-- in the electronic sponsorship brochure available here.
Apply to take advantage of these sponsorship opportunities today, and tell your company's story at America's leading power system, lighting and cabling exposition, NECA 2008 Chicago.
Questions? Contact Katie at (301) 215-4506, or by e-mail at katie@necanet.org. read more...
Dates, Deadlines & Details
Exhibitor Manual Now Available Online!
The NECA 2008 Chicago Exhibitor Manual is now available in an electronic version online. Click here now to gain all the important information this document contains for you!
Technical Workshops Now Full
Thank you to all who have signed up for, or have expressed interest in hosting a technical workshop at NECA 2008 Chicago. All Technical Workshop timeslots are now full. to see a full schedule, click here now! read more...
To subscribe or unsubscribe, email katie@necanet.org
For sponsor and exhibitor information, email mickey@necanet.org
For questions about NECA 2008 Chicago, email katie@necanet.org